Most people get straight into advertising on Google and Facebook and realize that running a successful campaign is a lot more work than they initially assumed, plus there is a lot more on the web then just the obvious. Mentioned below is a table where we have put together most popular online advertising methods in bare simplistic form. This is just the start, it goes really deep but this page is not meant for exploring those depths. Explore.
Advertising Avenue | Display Mode | Pricing Mode | Famous Examples | Primary Objective |
---|---|---|---|---|
Search Engines Ads | Text | PPC | Google, Bing, Yahoo | Lead Generation, Sales |
Content Network Ads | Text & Banners | PPM | Blogs & News Sites, Directories, | Branding, Lead Generation, Sales |
Social Network Ads | Text & Banners | PPC, PPM | Facebook, Twitter, Linkedin | Branding, Lead Generation |
Retargeting Ads | Text & Banners | PPM | Adroll, FetchBack, ReTargeter | Sales |
Affiliate Network Ads | Banners | Commission | LinkShare, ClickBank, Zanox | Sales |
Gaming/Mobile Ads | Banners | PPM | InMobi, TapJoy, Upsight | Branding |