The SEO mind set

Search engine optimization or SEO is the most common option exercised after building a website. A few people realize that SEO starts from the point when the idea of building a website is conceived. If you have a product and you wish to sell online then you cannot just pick up any name and build a website for the same. After all it would be no good if no one can find you amongst trillions of websites on the internet and at least a few thousands offering the same product.

With search engines becoming more and more sophisticated each day, competition among web pages for top placement in search engines has become tough. Today, there are typically one hundred or more factors that are taken into account by search engines when they rank pages.

Thus, you have to design a website keeping in mind the search engines.

The SEO MInd Set
The SEO MInd Set

The SEO mind set

Search engine optimization or SEO is the most common option exercised after building a website. A few people realize that SEO starts from the point when the idea of building a website is conceived. If you have a product and you wish to sell online then you cannot just pick up any name and build a website for the same. After all it would be no good if no one can find you amongst trillions of websites on the internet and at least a few thousands offering the same product.

With search engines becoming more and more sophisticated by each day competition material for placement in search engines has become tough. Today, there are typically one hundred or more factors that are taken into account by search engines when they rank pages.

Thus, you have to design a website keeping in mind the search engines.

The optimization fight

There is a fierce optimization fight among SEO professionals and Search Engines. The fight is to stay on top. The webmaster wants to optimize his link to be the first result of the first page no matter what or atleast be on the first page. Search Engines want to optimize and list the most relevant results in hierarchical descend and post ads next to them.

Every now and then the SEO guys get better of the algorithms in place and to reciprocate Search Engines change them for the good. In such a scenario many questions are born. “Is SEO Dead? Is it a black art? Is it worth the money? How do I get on the first page? What shall be the keywords?”

Optimize for Humans & the Search Engines will follow.

long term SEO

The only long term solution that is possible and relevant to both sides is mentioned right at the top and here it is again “Optimize for Humans & the Search Engines will follow.”

You now have to know all the possible places your users are, present them the right food for thought and bring them to your home. Doing this will need all things that were there and more. The keywords, blog, directories, articles, comments, on page, off page everything will still be needed but this time, you will have to use the alt text to serve accessibility for the visually despaired than fool the search engine bot.

Any other form of SEO is already dead or will be soon killed by the giants.

Make it easy!

Get out of the tussles and wars, let Humanity survive.